AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Group Disability Income

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.01% 27 $14,070.00 $14,124.00 $0.00 $0.00 $0.00 0.00%
Missouri Total 100.00% 1,225,093 $254,728,387 $256,219,166 $178,870 $190,611,485 $208,123,252 81.23%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Group Specified Disease

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.05% 8 $10,670.00 $10,658.00 $0.00 $25,720.00 $19,251.00 180.62%
Missouri Total 100.00% 71,547 $21,585,485 $21,516,226 $0 $8,919,286 $9,472,882 44.03%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Life

Group Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.01% 171 $37,308 $0 $0 $3,782 0.00%
Missouri Total 100.00% 2,424,579 $385,905,526 $1,057,661 $439,920,936 $158,090,482 114.00%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Individual Accident Only

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 57.18% 196,437 $32,615,408.00 $32,774,266.00 $0.00 $16,252,875.00 $16,331,298.00 49.83%
Missouri Total 100.00% 697,874 $57,040,268 $57,342,016 $8 $25,743,539 $26,501,210 46.22%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Individual Dental

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 18.46% 11,155 $3,025,093.00 $3,021,660.00 $0.00 $930,084.00 $739,630.00 24.48%
Missouri Total 100.00% 59,022 $16,385,716 $16,248,416 $0 $10,212,618 $10,244,914 63.05%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Individual Disability Income

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 15.69% 33,699 $15,955,764.00 $15,973,914.00 $0.00 $6,328,327.00 $6,376,859.00 39.92%
Missouri Total 100.00% 134,110 $101,661,837 $101,823,091 $5,730,793 $59,575,581 $67,168,757 65.97%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Individual Limited Benefit

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 31.56% 51,942 $10,291,127.00 $10,374,821.00 $0.00 $4,580,662.00 $4,677,691.00 45.09%
Missouri Total 100.00% 142,909 $32,607,359 $32,557,670 $9,676 $14,486,339 $15,171,764 46.60%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Individual Long Term Care

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.25% 613 $511,365.00 $533,370.00 $0.00 $583,544.00 $672,616.00 126.11%
Missouri Total 100.00% 125,959 $204,002,042 $194,597,847 $189,422 $118,750,667 $159,793,788 82.11%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Individual Medicare Supplement

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.18% 214 $632,639.00 $644,174.00 $0.00 $491,624.00 $469,390.00 72.87%
Missouri Total 100.00% 167,331 $355,636,160 $349,586,468 $260 $262,414,053 $257,477,133 73.65%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Individual Specified Disease

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 41.67% 140,221 $28,013,599.00 $28,148,129.00 $0.00 $13,306,212.00 $14,090,210.00 50.06%
Missouri Total 100.00% 258,481 $67,234,847 $67,528,994 $0 $29,771,505 $33,107,946 49.03%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Life

Individual Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.60% 11,777 $2,619,561 $0 $521,716 $475,556 19.92%
Missouri Total 100.00% 763,466 $439,557,425 $9,068,723 $297,048,781 $165,483,150 67.58%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Life

Individual Whole Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.05% 2,452 $391,257 $0 $241,654 $35,764 61.76%
Missouri Total 100.00% 1,846,992 $758,779,078 $303,342,750 $816,381,087 $61,997,306 107.59%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Total Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 1.20% 434,316 $91,069,735.00 $91,495,116.00 $0.00 $42,499,048.00 $43,376,945.00 47.41%
Missouri Total 100.00% 11,102,602 $7,586,272,242 $7,567,880,063 $6,265,933 $5,759,414,503 $5,811,825,025 76.80%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Total Group Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.00% 35 $24,740.00 $24,782.00 $0.00 $25,720.00 $19,251.00 77.68%
Missouri Total 100.00% 8,926,271 $5,277,397,178 $5,271,709,298 $335,774 $4,103,463,028 $4,123,830,018 78.23%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Life

Total Group Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 171 $37,308 $0 $0 $3,782 0.00%
Missouri Total 100.00% 4,088,957 $2,661,864,262 $5,616,733 $2,903,676,683 $200,079,226 109.08%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Accident & Health

Total Individual Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 3.94% 434,281 $91,044,995.00 $91,470,334.00 $0.00 $42,473,328.00 $43,357,694.00 47.40%
Missouri Total 100.00% 2,176,331 $2,308,875,064 $2,296,170,765 $5,930,159 $1,655,951,475 $1,687,995,007 73.51%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Life

Total Individual Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.05% 14,229 $3,010,818 $0 $763,370 $511,320 25.35%
Missouri Total 100.00% 3,828,920 $6,554,946,189 $353,015,946 $4,898,709,606 $304,105,831 74.73%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2010 Supplemental Data for

Life

Total Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.03% 14,400 $3,048,126 $0 $763,370 $515,102 25.04%
Missouri Total 100.00% 7,917,877 $9,216,810,451 $358,632,679 $7,802,386,289 $504,185,057 84.65%



Additional complaint data is available for this company for the following year(s):