HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Accident & Health

Individual Limited Benefit

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.51% 430 $171,434.00 $161,326.00 $0.00 $15,250.00 $-23,011.00 -14.26%
Missouri Total 100.00% 256,069 $33,897,113 $33,974,020 $5,104 $14,688,218 $14,849,565 43.71%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Accident & Health

Individual Medicare Supplement

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 1.74% 3,075 $7,524,298.00 $7,463,567.00 $0.00 $6,130,347.00 $6,297,329.00 84.37%
Missouri Total 100.00% 201,642 $432,218,959 $428,876,386 $0 $313,127,641 $315,120,265 73.48%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Accident & Health

Individual Specified Disease

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.49% 1,090 $352,792.00 $366,889.00 $0.00 $40,299.00 $68,152.00 18.58%
Missouri Total 100.00% 264,068 $71,620,512 $71,053,985 $2,265 $36,306,670 $38,124,188 53.66%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 4 $2,594 $0 $0 $197 0.00%
Missouri Total 100.00% 762,712 $459,199,454 $9,327,670 $284,546,888 $177,019,345 61.97%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Universal Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 111 $20,923 $135 $45,438 $945 217.17%
Missouri Total 100.00% 414,332 $584,005,588 $4,448,899 $578,379,507 $54,841,288 99.04%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Accident & Health

Total Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.10% 4,595 $8,048,524.00 $7,991,782.00 $0.00 $6,185,896.00 $6,342,470.00 79.36%
Missouri Total 100.00% 12,500,492 $7,974,854,561 $7,996,297,423 $7,067,469 $6,201,891,967 $6,312,363,452 78.94%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Accident & Health

Total Individual Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.34% 4,595 $8,048,524.00 $7,991,782.00 $0.00 $6,185,896.00 $6,342,470.00 79.36%
Missouri Total 100.00% 2,103,961 $2,391,760,697 $2,389,250,228 $6,870,897 $1,781,127,124 $1,854,897,619 77.64%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Total Individual Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 115 $23,517 $135 $45,438 $1,142 193.21%
Missouri Total 100.00% 3,717,650 $7,090,300,656 $347,516,660 $5,793,774,529 $316,719,570 81.71%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Total Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 115 $23,517 $135 $45,438 $1,142 193.21%
Missouri Total 100.00% 6,846,359 $11,106,298,050 $354,047,648 $9,333,554,757 $531,979,396 84.04%



Additional data is available for this company for the following year(s):