HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Accident & Health

Individual Limited Benefit

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.13% 122 $42,016.00 $39,016.00 $0.00 $9,625.00 $70,841.00 181.57%
Missouri Total 100.00% 240,193 $33,260,202 $33,292,598 $5,423 $14,973,051 $15,018,085 45.11%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Accident & Health

Individual Medicare Supplement

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 1.49% 3,213 $5,817,338.00 $4,705,675.00 $0.00 $4,339,284.00 $4,029,423.00 85.63%
Missouri Total 100.00% 190,803 $391,032,013 $387,818,011 $0 $294,933,638 $300,142,075 77.39%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Accident & Health

Individual Specified Disease

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.76% 1,163 $521,584.00 $1,369,434.00 $0.00 $559,132.00 $758,570.00 55.39%
Missouri Total 100.00% 260,213 $68,187,490 $68,789,302 $1,341 $31,174,856 $32,705,387 47.54%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Life

Individual Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 3 $2,343 $0 $0 $187 0.00%
Missouri Total 100.00% 755,539 $457,331,590 $9,032,450 $360,743,348 $170,696,118 78.88%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Life

Individual Universal Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 117 $23,349 $0 $61,736 $943 264.41%
Missouri Total 100.00% 417,158 $568,381,773 $3,756,845 $446,012,031 $56,472,546 78.47%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Life

Individual Whole Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 3 $1,207 $206 $0 $29 0.00%
Missouri Total 100.00% 1,801,980 $786,350,923 $299,868,378 $863,513,981 $61,583,420 109.81%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Accident & Health

Total Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.08% 4,498 $6,380,938.00 $6,114,125.00 $0.00 $4,908,041.00 $4,858,834.00 79.47%
Missouri Total 100.00% 11,785,508 $7,733,794,910 $7,669,980,899 $6,519,910 $5,911,322,986 $5,976,131,069 77.92%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Accident & Health

Total Individual Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.28% 4,498 $6,380,938.00 $6,114,125.00 $0.00 $4,908,041.00 $4,858,834.00 79.47%
Missouri Total 100.00% 2,389,392 $2,247,604,868 $2,215,352,235 $6,314,541 $1,648,133,506 $1,688,120,715 76.20%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Life

Total Individual Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 123 $26,899 $206 $61,736 $1,159 229.51%
Missouri Total 100.00% 3,830,121 $7,289,931,657 $351,144,401 $5,459,702,496 $309,934,979 74.89%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2011 Supplemental Data for

Life

Total Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 123 $26,899 $206 $61,736 $1,159 229.51%
Missouri Total 100.00% 7,823,813 $10,132,596,694 $357,549,361 $8,691,924,979 $518,959,291 85.78%



Additional data is available for this company for the following year(s):