AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Group Disability Income

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.00% 20 $11,470.00 $11,816.00 $0.00 $0.00 $0.00 0.00%
Missouri Total 100.00% 1,373,925 $258,760,883 $256,420,533 $117,532 $176,556,410 $189,010,903 73.71%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Group Specified Disease

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.06% 10 $11,034.00 $10,842.00 $0.00 $36,580.00 $42,679.00 393.65%
Missouri Total 100.00% 55,530 $17,354,144 $17,478,106 $0 $14,916,077 $10,612,735 60.72%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Life

Group Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.01% 188 $38,329 $0 $40,500 $4,191 105.66%
Missouri Total 100.00% 3,138,717 $455,540,029 $1,468,996 $489,986,143 $188,427,507 107.56%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Individual Accident Only

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 57.41% 196,972 $32,590,330.00 $32,421,011.00 $0.00 $15,085,790.00 $14,436,204.00 44.53%
Missouri Total 100.00% 693,929 $56,765,950 $56,974,426 $0 $25,067,281 $23,358,519 41.00%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Individual Dental

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 19.69% 11,191 $3,137,110.00 $3,086,843.00 $0.00 $973,885.00 $758,061.00 24.56%
Missouri Total 100.00% 71,693 $15,932,970 $15,953,279 $0 $9,245,567 $9,198,512 57.66%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Individual Disability Income

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 15.69% 34,429 $15,711,238.00 $15,558,980.00 $0.00 $6,496,322.00 $7,123,993.00 45.79%
Missouri Total 100.00% 136,747 $100,114,890 $100,166,356 $4,890,450 $58,330,893 $68,256,699 68.14%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Individual Limited Benefit

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 28.07% 52,546 $9,501,212.00 $9,434,053.00 $0.00 $4,307,979.00 $4,342,483.00 46.03%
Missouri Total 100.00% 147,488 $33,850,119 $33,988,206 $7,580 $16,081,727 $15,289,477 44.98%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Individual Long Term Care

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.27% 666 $548,515.00 $563,352.00 $0.00 $497,390.00 $504,559.00 89.56%
Missouri Total 100.00% 128,533 $206,264,542 $196,427,601 $183,832 $107,862,055 $134,783,035 68.62%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Individual Medicare Supplement

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.21% 253 $729,474.00 $734,714.00 $0.00 $606,391.00 $569,230.00 77.48%
Missouri Total 100.00% 163,368 $344,897,933 $342,799,172 $209 $264,372,317 $267,428,929 78.01%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Individual Specified Disease

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 44.52% 141,877 $29,093,652.00 $29,002,739.00 $0.00 $13,345,917.00 $14,148,678.00 48.78%
Missouri Total 100.00% 246,211 $65,348,248 $65,173,053 $0 $29,873,193 $32,790,176 50.31%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Life

Individual Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.59% 10,776 $2,497,948 $0 $432,999 $461,223 17.33%
Missouri Total 100.00% 779,743 $423,071,586 $8,376,438 $304,322,036 $163,806,914 71.93%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Life

Individual Whole Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.04% 2,244 $344,509 $0 $62,468 $34,686 18.13%
Missouri Total 100.00% 1,884,316 $799,312,076 $307,533,931 $774,801,316 $60,890,331 96.93%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Total Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 1.22% 437,964 $91,334,035.00 $90,824,350.00 $0.00 $41,350,254.00 $41,925,887.00 46.16%
Missouri Total 100.00% 12,723,871 $7,464,360,224 $7,426,744,240 $5,294,698 $5,809,701,061 $5,848,441,961 78.75%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Total Group Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.00% 30 $22,504.00 $22,658.00 $0.00 $36,580.00 $42,679.00 188.36%
Missouri Total 100.00% 10,514,686 $5,121,437,979 $5,112,166,028 $209,111 $4,073,646,638 $4,087,972,015 79.97%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Life

Total Group Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 188 $38,329 $0 $40,500 $4,191 105.66%
Missouri Total 100.00% 4,644,293 $3,067,810,984 $3,318,043 $2,619,191,596 $209,371,137 85.38%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Accident & Health

Total Individual Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 3.90% 437,934 $91,311,531.00 $90,801,692.00 $0.00 $41,313,674.00 $41,883,208.00 46.13%
Missouri Total 100.00% 2,209,185 $2,342,922,245 $2,314,578,212 $5,085,587 $1,736,054,423 $1,760,469,946 76.06%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Life

Total Individual Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.04% 13,020 $2,842,457 $0 $495,467 $495,909 17.43%
Missouri Total 100.00% 3,897,052 $6,338,128,203 $353,920,026 $4,496,127,439 $298,413,344 70.94%



AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

2009 Supplemental Data for

Life

Total Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.03% 13,208 $2,880,786 $0 $535,967 $500,100 18.60%
Missouri Total 100.00% 8,541,345 $9,405,939,187 $357,238,069 $7,115,319,035 $507,784,481 75.65%



Additional complaint data is available for this company for the following year(s):