IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Deposit-Type Funds

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 3 $296 $0 $0 $0 0.00%
Missouri Total 100.00% 45,716 $102,674,813 $74,101 $36,662,224 $0 35.71%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Accident & Health

Individual Medicare Supplement

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.04% 37 $125,887.00 $126,687.00 $0.00 $88,819.00 $75,964.00 59.96%
Missouri Total 100.00% 167,331 $355,636,160 $349,586,468 $260 $262,414,053 $257,477,133 73.65%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Ordinary Annuities

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 9 $463 $0 $0 $0 0.00%
Missouri Total 100.00% 269,495 $1,309,778,605 $31,444,836 $1,144,776,801 $0 87.40%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 51 $6,721 $0 $19,791 $664 294.47%
Missouri Total 100.00% 763,466 $439,557,425 $9,068,723 $297,048,781 $165,483,150 67.58%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Universal Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 63 $8,514 $0 $20,535 $2,368 241.19%
Missouri Total 100.00% 413,325 $565,873,745 $4,768,418 $539,744,964 $52,701,531 95.38%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Whole Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 223 $29,574 $0 $78,279 $1,106 264.69%
Missouri Total 100.00% 1,843,304 $758,778,596 $303,342,750 $816,380,870 $61,995,381 107.59%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Accident & Health

Total Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.00% 37 $125,887.00 $126,687.00 $0.00 $88,819.00 $75,964.00 59.96%
Missouri Total 100.00% 11,102,573 $7,586,272,242 $7,567,880,063 $6,265,933 $5,759,414,503 $5,811,825,025 76.80%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Accident & Health

Total Individual Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.01% 37 $125,887.00 $126,687.00 $0.00 $88,819.00 $75,964.00 59.96%
Missouri Total 100.00% 2,176,302 $2,308,875,064 $2,296,170,765 $5,930,159 $1,655,951,475 $1,687,995,007 73.51%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Total Individual Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 349 $45,568 $0 $118,605 $4,138 260.28%
Missouri Total 100.00% 3,825,232 $6,554,945,707 $353,015,946 $4,898,709,389 $304,103,906 74.73%



IDEALIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Total Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 349 $45,568 $0 $118,605 $4,138 260.28%
Missouri Total 100.00% 7,913,856 $9,216,809,969 $358,632,679 $7,802,386,072 $504,143,401 84.65%



Additional data is available for this company for the following year(s):