HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Accident & Health

Individual Limited Benefit

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.05% 49 $16,442.00 $15,318.00 $0.00 $150.00 $150.00 0.98%
Missouri Total 100.00% 142,909 $32,607,359 $32,557,670 $9,676 $14,486,339 $15,171,764 46.60%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Accident & Health

Individual Medicare Supplement

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 1.37% 2,906 $4,856,070.00 $4,685,186.00 $0.00 $3,499,683.00 $4,164,797.00 88.89%
Missouri Total 100.00% 167,331 $355,636,160 $349,586,468 $260 $262,414,053 $257,477,133 73.65%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Accident & Health

Individual Specified Disease

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.33% 1,480 $218,527.00 $187,183.00 $0.00 $0.00 $0.00 0.00%
Missouri Total 100.00% 258,481 $67,234,847 $67,528,994 $0 $29,771,505 $33,107,946 49.03%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 3 $2,689 $0 $0 $427 0.00%
Missouri Total 100.00% 763,466 $439,557,425 $9,068,723 $297,048,781 $165,483,150 67.58%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Universal Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 127 $26,408 $0 $23,352 $969 88.43%
Missouri Total 100.00% 413,325 $565,873,745 $4,768,418 $539,744,964 $52,701,531 95.38%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Whole Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 8 $1,396 $203 $7,400 $61 530.09%
Missouri Total 100.00% 1,843,304 $758,778,596 $303,342,750 $816,380,870 $61,995,381 107.59%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Accident & Health

Total Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.07% 4,435 $5,091,039.00 $4,887,687.00 $0.00 $3,499,833.00 $4,164,947.00 85.21%
Missouri Total 100.00% 11,102,573 $7,586,272,242 $7,567,880,063 $6,265,933 $5,759,414,503 $5,811,825,025 76.80%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Accident & Health

Total Individual Accident & Health

Market_Share Number of Insureds Direct Premium Written Direct Premium Earned Dividends Paid Direct Losses Paid Direct Losses Incurred Loss Ratio
Company Total 0.22% 4,435 $5,091,039.00 $4,887,687.00 $0.00 $3,499,833.00 $4,164,947.00 85.21%
Missouri Total 100.00% 2,176,302 $2,308,875,064 $2,296,170,765 $5,930,159 $1,655,951,475 $1,687,995,007 73.51%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Total Individual Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 138 $30,493 $203 $30,752 $1,457 100.85%
Missouri Total 100.00% 3,825,232 $6,554,945,707 $353,015,946 $4,898,709,389 $304,103,906 74.73%



HEARTLAND NATIONAL LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Total Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.00% 138 $30,493 $203 $30,752 $1,457 100.85%
Missouri Total 100.00% 7,913,856 $9,216,809,969 $358,632,679 $7,802,386,072 $504,143,401 84.65%



Additional data is available for this company for the following year(s):