AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Group Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.12% 1,660 $554,788 $330,700 $471,500 $143,230 84.99%
Missouri Total 100.00% 2,054,926 $449,567,475 $1,582,466 $372,423,531 $192,947,665 82.84%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Deposit-Type Funds

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 4.99% 163 $5,678,400 $0 $277,390 $0 4.89%
Missouri Total 100.00% 36,191 $113,713,896 $15,307 $41,737,183 $0 36.70%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Ordinary Annuities

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.14% 1,873 $2,170,328 $0 $1,853,596 $0 85.41%
Missouri Total 100.00% 248,110 $1,498,421,322 $33,382,396 $1,202,769,908 $0 80.27%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 4.26% 44,270 $19,583,944 $23,880 $8,034,646 $4,173,540 41.03%
Missouri Total 100.00% 762,712 $459,199,454 $9,327,670 $284,546,888 $177,019,345 61.97%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Universal Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.83% 6,571 $4,846,377 $0 $4,519,496 $553,181 93.26%
Missouri Total 100.00% 414,332 $584,005,588 $4,448,899 $578,379,507 $54,841,288 99.04%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Variable Annuities

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.02% 728 $433,337 $0 $1,121,946 $0 258.91%
Missouri Total 100.00% 256,324 $2,687,721,551 $568,899 $1,680,738,736 $0 62.53%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Variable Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 1.36% 2,256 $2,047,805 $0 $893,655 $305,427 43.64%
Missouri Total 100.00% 99,540 $150,126,810 $3,939,903 $213,260,154 $21,628,741 142.05%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Individual Whole Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 2.38% 50,879 $19,041,432 $5,019,050 $15,722,036 $4,796,658 82.57%
Missouri Total 100.00% 1,718,984 $800,035,507 $295,802,034 $1,046,845,286 $62,696,071 130.85%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Total Group Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.01% 1,660 $554,788 $330,700 $471,500 $143,230 84.99%
Missouri Total 100.00% 3,128,709 $4,015,997,394 $6,530,988 $3,539,780,228 $215,259,826 88.14%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Total Individual Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.76% 106,740 $53,801,623 $5,042,930 $32,422,765 $9,828,806 60.26%
Missouri Total 100.00% 3,717,650 $7,090,300,656 $347,516,660 $5,793,774,529 $316,719,570 81.71%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2012 Supplemental Data for

Life

Total Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.49% 108,400 $54,356,411 $5,373,630 $32,894,265 $9,972,036 60.52%
Missouri Total 100.00% 6,846,359 $11,106,298,050 $354,047,648 $9,333,554,757 $531,979,396 84.04%



Additional data is available for this company for the following year(s):