AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Group Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.13% 1,553 $509,625 $131,082 $364,000 $130,648 71.43%
Missouri Total 100.00% 2,424,579 $385,905,526 $1,057,661 $439,920,936 $158,090,482 114.00%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Ordinary Annuities

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.14% 1,819 $1,865,755 $0 $2,473,972 $0 132.60%
Missouri Total 100.00% 269,495 $1,309,778,605 $31,444,836 $1,144,776,801 $0 87.40%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Term Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 4.34% 48,382 $19,081,040 $27,960 $6,837,730 $4,471,100 35.84%
Missouri Total 100.00% 763,466 $439,557,425 $9,068,723 $297,048,781 $165,483,150 67.58%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Universal Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.88% 7,170 $5,006,459 $0 $4,814,019 $607,105 96.16%
Missouri Total 100.00% 413,325 $565,873,745 $4,768,418 $539,744,964 $52,701,531 95.38%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Variable Annuities

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.03% 887 $722,043 $0 $1,209,439 $0 167.50%
Missouri Total 100.00% 200,929 $2,487,777,384 $415,628 $1,237,313,379 $0 49.74%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Variable Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 1.39% 2,622 $2,459,174 $0 $1,429,052 $364,519 58.11%
Missouri Total 100.00% 105,385 $177,275,171 $3,860,704 $171,285,619 $23,278,750 96.62%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Individual Whole Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 2.47% 47,755 $18,775,527 $5,971,628 $14,821,554 $4,413,245 78.94%
Missouri Total 100.00% 1,843,304 $758,778,596 $303,342,750 $816,380,870 $61,995,381 107.59%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Total Group Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.02% 1,553 $509,625 $131,082 $364,000 $130,648 71.43%
Missouri Total 100.00% 4,088,624 $2,661,864,262 $5,616,733 $2,903,676,683 $200,039,495 109.08%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Total Individual Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.73% 108,635 $47,909,998 $5,999,588 $31,585,766 $9,855,969 65.93%
Missouri Total 100.00% 3,825,232 $6,554,945,707 $353,015,946 $4,898,709,389 $304,103,906 74.73%



AMERICAN FAMILY LIFE INSURANCE COMPANY

2010 Supplemental Data for

Life

Total Life

Market_Share Number of Insureds Direct Premium and Annuities Dividends Paid Direct Claims and Benefits Paid Life Insurance in Force Benefits Ratio
Company Total 0.53% 110,188 $48,419,623 $6,130,670 $31,949,766 $9,986,617 65.99%
Missouri Total 100.00% 7,913,856 $9,216,809,969 $358,632,679 $7,802,386,072 $504,143,401 84.65%



Additional data is available for this company for the following year(s):